Planning a groundbreaking ceremony is a first for every business and can get hectic. There is a lot of pressure since it is is one of your business’s first official public relations events. In order to ensure your groundbreaking ceremony, we have key pointers to keep in mind when planning your ceremony.
Here Are 3 Things You Should Know When Planning a Groundbreaking Event:
1. Thanking The People Who Made Your Event Possible
The purpose of a groundbreaking event is not only to promote your business but also to thank the people who have helped to make your business and project possible. Make sure to thank your partners as well as your guests who came to your groundbreaking event by sending out a post-event press release with a photo of the groundbreaking ceremony. By doing this, you are able to promote your event to your community as well as thank those that have helped you along the way. Aside from a press release, sending out handwritten thank you letters to each attendee with a picture of the groundbreaking event as well as your business card can encourage attendees to call you any time with their questions.
2. Prepare For Change in Weather
Living in California, it is rare to have to worry about inclement weather. However, it is best to plan for the worst, by having a tent, podium, shovels, hard hats, and umbrellas, just in case of rain. If the weather does not work in your favor, it may be best to have a designated an inside location to use following the ceremony. This will allow your attendees to mingle and ask questions about your new business. It will also allow you to spend time with area press.
3. Set Plenty of Time to Send Out Invitations
Provide plenty of time when sending invitations. Two weeks before the event should be the deadline of when all your invitations are sent out. Make sure to include everyone who made the project possible, i.e. your architect, clients, contractor, community officials, banker, and staff. Do not forget to invite media outlets such as local radio stations, newspapers, and TV programs as they are interested in displaying business growth in their community.
If you are interested in hosting a Ground Breaking event at the start of a construction project or want create brand awareness and press for a real estate development project, we provide only the best services! We are a San Francisco Bay Area based company, but we have hosted events throughout the West Coast. We are able to help with events happening in Southern California and other markets as well.